HUMAN MOTIVATION DISCOVERY INSIGHT
know your motivational patterns in relation to your organization or society
Why Human Motivation Discovery Instrument?
A person's behaviour is the result of several factors or motives. A knowledge of the typical, primary motivators of the behaviour could help you to have a deeper understanding of “why do you what you do”. The first step in developing such knowledge is to become aware of one's own patterns of behaviour and to identify one's own primary motives.
The Human Motivation Discovery Insight enables the respondents to identify which of seven primary factors motivates their own behaviour in their organizational settings. The instrument can be used in leadership development, as an assessment tool, or for team-building purpose, and for personal growth and development.
History of Motivation Theory
We all are guided by different and unique motivations and at any point of time, these motivations are driving our behavior. In the early 1940s, Abraham Maslow created his theory of needs, this identified the needs that human beings have, in order of their importance: physiological needs, basic needs, and the needs for belonging, self-esteem and "self-actualization".
Maslow also pointed out that most behavior is multi-motivated and noted that “any behavior tends to be determined by several or all of the basic needs simultaneously rather than by only one of them”.
While there is a criticism about the hierarchical nature of the needs, there is an agreement among researchers about the theory of needs.
Later, David McClelland built on this work in his 1961 book, "The Achieving Society” and identified three motivators that he believed we all have: a need for achievement, a need for affiliation, and a need for power. People will have different characteristics depending on their dominant motivator. According to McClelland, these motivators are learned (which is why this theory is sometimes called the Learned Needs Theory).
McClelland says that, regardless of our gender, culture, or age, we all have three motivating drivers, and one of these will be our dominant motivating driver. This dominant motivator is largely dependent on our culture and life experiences. Since Power is a complex drive, it is further divided in to 3 drives – control, influence and contribution. Later researchers added to this and now we have 7 motivating drivers. So the motivators are Achievement, Affiliation, Control, Dependence, Influence, Extension.